In The Spotlight - Guelph Remastered

Background: The City of Guelph is undergoing some massive summer construction projects.

Challenge: To communicate, with a strongly branded & highly recognizable creative campaign, to everyone in town what was happening in a timely manner.

The City of Guelph has employed both traditional and non traditional elements to keep its citizens informed. A large portion of the communication plan is to utilize digital channels including Twitter, Facebook, RSS feeds, and a micro website with transit updates, project profiles and road construction maps.

Part of the challenge was to alert traffic at the street level with massive construction site banners. The City of Guelph came to Lumichrom for its expertise in large format printing.

Requirements: Lumichrom was approached to print 8’ x 6’ banners with different messages that would be wrapped on construction sites around the city.

Solution: We utilized mesh banners that are strong enough to hold up to inclement weather, allow for wind whip and provide visibility to the construction sites so spectators can see what’s happening on the other side.

Results: A beautifully integrated campaign providing the people of Guelph with the most up-to-date information possible while the City goes through its summer construction transformation. For more information on this organization follow the link to Guelph Remastered's website!